At Al Attar Car Rental, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our services.

By accessing our website, booking a rental, or using any of our services, you agree to this Privacy Policy.


1. Information We Collect

When you interact with Al Attar Car Rental, we may collect the following types of personal information:

1.1 Personal Identifiable Information (PII)

✔ Full name
✔ Email address
✔ Phone number
✔ Residential address
✔ Passport or Emirates ID details
✔ Driver’s license information

1.2 Payment & Financial Information

✔ Credit/debit card details (processed securely)
✔ Billing address

1.3 Vehicle Rental Information

✔ Rental history
✔ Preferred car types
✔ Booking details (dates, location, duration)

1.4 Website & Online Data

✔ IP address
✔ Browser type and device details
✔ Cookies and tracking technologies (see Section 6: Cookies & Tracking)


2. How We Use Your Information

We collect and process your data to provide better services, enhance security, and comply with legal obligations. Your data is used for the following purposes:

Processing Rental Bookings: Managing reservations, payments, and vehicle pickups.
Customer Support: Assisting with inquiries, complaints, and service improvements.
Security & Fraud Prevention: Verifying identity, preventing fraudulent transactions, and ensuring rental security.
Marketing & Promotions: Sending updates, special offers, and relevant service notifications (only with your consent).
Legal Compliance: Complying with UAE laws, traffic regulations, and governmental requirements.


3. How We Share Your Information

We do not sell, rent, or trade your personal data. However, we may share it with:

Government & Law Enforcement Agencies: When required by UAE law.
Payment Processing Partners: For secure transactions.
Insurance & Road Assistance Providers: To process claims or emergency support.
Marketing & Analytics Providers: To improve our services and offer relevant promotions (only with consent).

All third parties we work with adhere to strict data protection policies.


4. How We Protect Your Information

We implement advanced security measures to safeguard your personal data:

Encryption: All payment details are securely encrypted.
Access Control: Only authorized personnel can access sensitive data.
Regular Security Audits: To prevent data breaches and cyber threats.


5. How Long We Retain Your Data

  • Rental records & invoices: Retained for 5 years (as required by UAE law).
  • Payment & financial data: Retained for as long as necessary for transaction processing.
  • Marketing data: Retained until you opt-out of receiving promotions.

When no longer required, your data is securely deleted or anonymized.


6. Cookies & Tracking Technologies

Our website uses cookies and tracking tools to enhance user experience and analyze website traffic.

Essential Cookies: Required for booking and site functionality.
Analytical Cookies: Help us understand user behavior and improve services.
Marketing Cookies: Used for targeted promotions and ads (only with consent).

🔹 Managing Cookies: You can disable cookies in your browser settings, but this may affect website functionality.


7. Your Data Protection Rights

Under UAE privacy laws, you have the right to:

Access Your Data: Request a copy of the personal data we hold.
Request Corrections: Update inaccurate or incomplete information.
Opt-Out of Marketing: Unsubscribe from promotional emails and messages.
Delete Your Data: Request data removal when legally permissible.

📧 To exercise these rights, email us at: info@alattarcar.com


8. Third-Party Links & External Services

Our website may contain links to third-party sites (e.g., payment gateways, insurance providers). We are not responsible for their privacy policies, so we advise reviewing their policies before sharing information.


9. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.